Average app download ratio between ios and android

One of the reasons for this discrepancy may be the fact that push notifications on Android stay visible on the lock screen until the user actions on them. On an iPhone, they disappear after the first screen unlock. It only takes an average of 7 minutes for an iOS user to respond to a push notification, compared to 48 minutes for Android user.

This may indicate a higher quality of interaction when it comes to Apple users. Liftoff released an interesting set of data that covers the cost necessary to acquire a mobile user who subscribes to a paid service, as well as the post-install engagement activity. This data is segmented based on whether the app main goal was registration, reservation, purchase, in-app purchase, or a subscription.

When it comes to user engagement after installing the app, iOS outperforms Android in all the mentioned categories, except for the registrations, where Android has a narrow advantage:. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. On another hand, the Android platform has a greater number of media users in each category. This means you may want to consider whether audience size or engagement is the more important determinant of success for your app.

Which one means more to you: a higher number of users, or the users that engage more? A lot will depend on the goal you set for your mobile app. As I mentioned earlier, there seems to be a gap between the purchase power of an average iPhone user compared to an Android user.

Digital Media. Mobile Data Usage. Social Media Usage. Cost for Netflix subscriptions. Open Source Software. Video game usage worldwide. App Store. Digital Wellbeing. Show more. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. Which topics are covered by the "Chart of the Day"? True, there are cultural differences, and this is for real American pancakes. The app also includes a ratio for crepes.

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