Back in the day, Nike could have used a popular athletic influencer like Michael Jordan to show that if the Nike app is good enough for Michael Jordan, it must be good enough for you!
Along the same lines, you could use customer testimonials as social proof—or you could use numbers or statistics as social proof to demonstrate value.
For example, if you were promoting a heart monitoring app, your ad copy could convey that people using your heart monitoring app lost, on average, 15 additional lbs.
Your CTA button for a Facebook app install ad is very straightforward. Even with a CTA button, you should include a CTA in your ad copy—in fact, according to Wishpond , it may be the most important part of your ad entirely! There are a few techniques for creating a killer CTA, so make sure you test a couple to see what works best for your ads and your audience.
Your creative matters… a lot! Today, video is king—but more on that in a minute. Over million people are watching Facebook videos every day, amounting to over million hours of video consumed every day—the audience is there, but so are the buyers. Adobe found video viewers almost 2x more likely to purchase than non-viewers. Consider giving video a try in your ads—you could make eye-catching GIF-like clips of your product or show exciting scenes from your gaming app.
Here are our quick tips for creating effective videos for app install ads:. Put your app front and center to showcase features, help grow your user base and keep people coming back. How to Promote Your App 1. Complete these steps before you begin. Find out more. Create an online presence. Get started. Step 1 Promote your app from your Facebook Page. Add a call-to-action button to your Page.
Learn more. Introduction to Facebook Pages. Implement the Facebook SDK. Step 3 Create a mobile app ad. Step 4 Measure your ads and learn from your results. Learn more about measuring your app ads.
Measurement Foundations. Personalized Plan Get marketing guidance tailored to your goals. Create a Plan. Success Story Jackpocket sees increased click-to-install ratios with playable ads on Facebook. Good job! You have to install Facebook Ads Manager for PC by going to the google playstore page once you've got successfully installed BlueStacks software on your computer.
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Have fun, get creative, and keep your users engaged once they install! As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, president of AKvertise , a social media advertising agency, does best.
As a conversion driven marketer, she is passionate about helping businesses expand their online visibility and reach their goals via Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Home Blog. Last updated: September 25, Social Media. You have a mobile app: check! Your Facebook Ads Manager account is set up: check!
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